So now FSRU had leagues and site players. I had paid well for them to see the site. I had a page rank of “0” and some quality reciprocal links back from my new expert league relationships. But overall, the site was one of the many thousands just lost on the net. The only way to keep the site active and growing was for me to keep paying for sponsored search engine standing. After trial and error, I had the following epiphany…

 First, let me tell you what very few fantasy sports websites understand. In fact, few websites on the net have any clue about at all, GOOGLE.  Once a website is built, site owners and managers flounder around trying to understand the complex concepts of search engine standing: reciprocal links, page rank, backend links, page optimization, spiders, keywords, and so many other factors that inevitably result in their site being found and viewed. In fact, they don’t even know how to get the information utilized by GOOGLE to judge them.

I wish I could outline it all to you, but that would not be a smart move. But I will give you just one indicator: If you go to Marketleap.com, click on Link Popularity Check, you can put in any 4 websites (and the code on the page), it will provide you with a free listing of links for those websites. Utilizing that tool you will see that FSRU, now in its 5^th year, currently has over 15,000 links back. Oh yea, Joe Blows 15 year old website has about 3,000. How do you get links, that’s simple- through hard work. Money helps, but in link gathering, its mainly work.

And link gathering is just one indicator to search engines that you are a primary site worthy of that first page-which FSRU is on for keyword “fantasy sports.” Google likes old sites; sites that change and update; sites with lots of text; proper HTML; strong keywords; and a bunch of other indicators that separate you from all the other sites on the net. And most website owners rely on website designers for the proper optimization of their websites- Big Mistake. So I needed to learn GOOGLE, and once I did the REAL WORK started.

FSRU had made some friends with the informational sites. And Joe blow sure knew who we were, but we were about to introduce ourselves to the fantasy LEAGUE community...And I sure wanted them to hate FSRU...To be threatened by FSRU...
It didn’t take long...